A digital storefront that feels closer to the Morris shop.
Homestead Refillery already had a distinct local mission. The redesign focused on making that mission, the products, store details, and reasons to visit easier to understand online.
- Client
- Homestead Refillery
- Based in
- Morris, Illinois
The finished website, at the sizes customers actually use.
Desktop carries the full service story. Mobile keeps the proof and next step clear when someone is comparing options from a phone.
What the website needed to make obvious.
The site needed to feel like the real shop: specific, welcoming, and useful to someone checking the mission, products, and visit details before heading to Morris.
- 01
Reframed the homepage around the refillery mission and the experience of visiting the shop.
- 02
Made store details, products, and ways to visit easier to find.
- 03
Improved the mobile hierarchy for customers checking the business from a phone.
- 04
Preserved the local identity while giving the site a cleaner, more deliberate visual structure.
Wood warmth, without the rustic theme.
The buttons use wood as a material cue instead of decoration. Warm amber, fine grain lines, and a dark pressed edge echo the shop environment; crisp type, restrained rounding, and generous spacing keep the treatment modern instead of rustic or theme-y.
- Material
- Fine wood grain
- Restraint
- Two quiet surfaces
- Modern edge
- Crisp type and spacing
The difference is easier to see side by side.
The redesign kept the business recognizable while making the hierarchy, presentation, and mobile path more deliberate.
Alec did an awesome job revamping our website!Review from Homestead Refillery
Proof should lead somewhere useful.
The refreshed site gives the Morris shop a clearer digital front door for customers learning about the mission, checking products, and planning a visit.
- Website redesign
- Sustainable retail storytelling
- Store-detail organization
- Mobile refresh